Making boards into brand
Element School of Snowboard is a brand with 15 years of history in teaching people snowboarding. They are total freaks, very dedicated to what they are doing. Giving people knowledge and skills in this awesome wintersport is thier passion, and they want to be part of everything in snowboard culture. Shreading mountains, droping in snowparks, and hanging out with friends are the basis, but they also take a part in sport events, and most important trainings of Polish Snowboard Association. As they grow, company want to be more recognizable, and enter clothing trade area.
The concept of Element's logo was to re-create existing logo, and make a fresh start with more proffesional approach. More sophisticated type, and technical retouch was set, but also simple context of basic snowboarding setting. 15° is the main idea, because of most popular binding position in refference to the board. This is a small detail that make this logo special, and more conected to the culture